Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
The most efficient content creators aren’t producing more. They’re repurposing smarter. Here’s a specific, step-by-step system for turning one piece of long-form content — a blog…
There is a category of writing that explains things clearly, covers the relevant information, and leaves the reader better informed than they were before. And there…
Most business owners have a vague sense that some of their marketing is working and some isn’t, but they rarely sit down to look at the…
There are two theological concepts that many Christian business owners struggle to hold in tension: abundance and discipline. The abundance side says that God owns everything,…
Most email lists slowly die because they fail to answer one question in the subscriber’s mind every time an email arrives: why am I on this…
The instinct to redesign a landing page is almost always premature. Business owners look at pages that have been live for a few months, see that…
Someone asked me recently why I keep writing about the same things. Landing pages. Email sequences. Copywriting. Marketing systems. Don’t I run out of things to…
Before you run any ad headline, apply this five-word test. If the headline passes, it’s worth testing. If it fails, rewrite it. The five words are:…
I’ve spent a lot of time developing frameworks, strategies, and systems for marketing. And after all of it, I keep coming back to one question that…
The medieval craftsmen who built the great cathedrals of Europe put the same care into the details that would be hidden in the rafters — the…